Privacy policy
This Privacy Policy describes how Global Brand Supplies (the “Site” or “we”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.
Contact
After reviewing this policy, if you have additional questions, want more information about our privacy practices, or would like to make a complaint, please contact us by e-mail at info@globalbrandsupplies.com or by mail using the details provided below:
Global Brand Supplies, No. 1, Unit 3 Prestwood Place, East Pimbo, Skelmersdale, WN8 9QE United Kingdom
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Effective Date: [Insert Date]
Welcome to Global Brand Supplies! We value your privacy and are committed to protecting your personal data. This Privacy Policy outlines how we collect, use, and safeguard your information when you visit our website, www.globalbrandsupplies.com, and use our services.
1. Information We Collect
When you visit our website and use our services, we may collect the following information:
Personal Information:
- Name
- Email address
- Contact number
- Company name
Non-Personal Information:
- Browser type and version
- Operating system
- Referring website
- Pages visited on our site
- Time spent on those pages
- Other diagnostic data
2. How We Collect Information
We collect information through various methods, including:
Directly from You:
- When you fill out forms on our website (e.g., request a quote)
- When you contact us via email or phone
Automatically:
- Through cookies and similar tracking technologies
- Using Google Analytics and Google Tag Manager to collect insights and statistics about website traffic and user behavior
3. Use of Information
We use the collected information for the following purposes:
- To respond to your requests for quotes and inquiries
- To improve our website and services
- To analyze website traffic and user behavior
- To comply with legal obligations
4. Google Analytics and Google Tag Manager
We use Google Analytics and Google Tag Manager to collect and analyze information about how our website is used. This helps us understand user interactions and improve our website. These tools may collect information such as your IP address, browser type, and pages visited. Google Analytics data is anonymized and used in aggregate form.
For more information on how Google collects and processes data, please visit Google’s Privacy Policy: Google Privacy Policy.
5. Cookies
Our website uses cookies to enhance your browsing experience. Cookies are small data files stored on your device. You can choose to disable cookies through your browser settings; however, this may affect the functionality of our website.
6. Data Sharing and Disclosure
We do not sell, trade, or otherwise transfer your personal information to outside parties, except when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others’ rights, property, or safety.
7. Data Security
We implement a variety of security measures to maintain the safety of your personal information. However, please be aware that no method of transmission over the Internet or method of electronic storage is 100% secure.
8. Third-Party Links
Our website may contain links to third-party websites. We do not control these websites and are not responsible for their privacy practices. We encourage you to review the privacy policies of these third-party sites.
9. Your Rights
You have the right to access, correct, or delete your personal information that we hold. To exercise these rights, please contact us at info@globalbrandsupplies.com.
10. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on our website. You are advised to review this Privacy Policy periodically for any changes.
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When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information about an identifiable individual (including the information below) as “Personal Information”. See the list below for more information about what Personal Information we collect and why.
- Device information
- Purpose of collection: to load the Site accurately for you, and to perform analytics on Site usage to optimise our Site.
- Source of collection: Collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels.
- Disclosure for a business purpose: shared with our processor Woocommerce.
- Personal Information collected: version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site.
- Order information
- Purpose of collection: to provide products or services to you to fulfill our contract, to process your payment information, arrange for shipping, and provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud, and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
- Source of collection: collected from you.
- Disclosure for a business purpose: shared with our processor Shopify
- Personal Information collected: name, billing address, shipping address, payment information, sort code and account information, email address, and phone number.
- Customer support information
- Purpose of collection: For our ticketing system to answer your queries
- Source of collection: Collected from you
- Disclosure for a business purpose: Shared with our helpdesk Zendesk
- Personal Information collected: Name, Email address, number
Behavioural Advertising
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example:
- We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
- We share information about your use of the Site, your purchases, and your interaction with our ads on other websites with our advertising partners. We collect and share some of this information directly with our advertising partners, and in some cases through the use of cookies or other similar technologies (which you may consent to, depending on your location).
- We use Shopify Audiences to help us show ads on other websites with our advertising partners to buyers who made purchases with other Shopify merchants and who may also be interested in what we have to offer. We also share information about your use of the Site, your purchases, and the email address associated with your purchases with Shopify Audiences, through which other Shopify merchants may make offers you may be interested in.
For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at https://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by:
- FACEBOOK – https://www.facebook.com/settings/?tab=ads
- GOOGLE – https://www.google.com/settings/ads/anonymous
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: https://optout.aboutads.info/.
Using Personal Information
We use your personal Information to provide our services to you, which includes: offering products for sale, processing payments, shipping and fulfillment of your order, and keeping you up to date on new products, services, and offers.
Lawful basis
Pursuant to the General Data Protection Regulation (“GDPR”), if you are a resident of the European Economic Area (“EEA”), we process your personal information under the following lawful bases:
- Your consent;
- The performance of the contract between you and the Site;
- Compliance with our legal obligations;
- To protect your vital interests;
- To perform a task carried out in the public interest;
- For our legitimate interests, which do not override your fundamental rights and freedoms.
Retention
When you place an order through the Site, we will retain your Personal Information for our records unless and until you ask us to erase this information. For more information on your right of erasure, please see the ‘Your rights’ section below.
Changes
We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.
Complaints
As noted above, if you would like to make a complaint, please contact us by e-mail or by mail using the details provided under “Contact” above.
If you are not satisfied with our response to your complaint, you have the right to lodge your complaint with the relevant data protection authority. You can contact your local data protection authority, or our supervisory authority here: https://ico.org.uk/make-a-complaint/]
